The Collective

Spring 2024 I call it "Mindful Marketing." My husband laughed when I first used the expression. Twenty-five years in marketing in the city took their toll on him, and he insists there’s nothing mindful about marketing. Maybe that’s why I’ve found my own unconventional way to promote my yoga business—without relying heavily on social media. Why I Avoid Social Media I’ve never been a fan of social media. I joined Facebook in my mid-twenties when it felt like a fun way to stay i

From an angry Yogi written in winter 2025. While reading Anxious Generation. In one shot during another sleepless night. And yet, every moment, we keep consuming it.Infinite knowledge in the palm of our hand.To the point of losing our common sense.To the point where we no longer look up at the sky to check the weather. We no longer memorize our routes, preferring to be guided.We turn to Google, ChatGPT, rather than asking ourselves the question, thinking it through, or even

Written October 2024 Hello,   This week was one I will remember. On Tuesday, I went to the Royal Anthropological Institute, where I had the privilege to listen to a message from the Kogi people, an indigenous community from the Sierra Nevada de Santa Marta in Colombia. The Kogi are descendants of the Tairona civilization, which was believed to have been decimated after the Spanish conquest. However, some Tairona retreated into the highlands of the Sierra Nevada, where they bu